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An award winning media company committed to sharing the perspectives of people of colour from marginalised genders

gal-dem in conversation with Snoochie Shy

02 Aug 2016

On a scorching hot Monday, I went to east London’s Radar Radio studio. I was buzzed through on the intercom and could hear an increasing echo of laughter filling the entire studio. The distinctive voice of Cheyenne became prominent and everyone was left reminiscing over a recent chicken wing comparison she thought best fit her recent bus journey. We were introduced to each other, and I was left to capture her in action. She took to the mic like a pro, having only joined Radar in 2015. I soon became acquainted with the music personality that is Snoochie Shy. The sassy self taught DJ taking over the UK underground music scene one step at a time.DSC_2024Born Cheyenne Davide from Eltham, she started out as a blogger at only 18. This gave a creative outlet for her to express herself with relatable posts and unique “randomly put together” style. She quickly gained a large but consistent following. This led to many styling roles with major brands like Adidas.

The birth of Snoochie Shy however followed later, when her career quickly took off after her first role of presenting with MTV – The Wrap Up. She soon became accustomed to the music scene, having interviewed the likes of Wretch 32, Rita Ora, Lianne La Havas and many more. However, Cheyenne was always curious about the story behind the artist. “I’ve never really been one to talk about myself, I’ve always loved finding out what others are up to.” Bringing her personality to the role behind the mic, she has made her morning slots on Radar unforgettable. One of her aims is to prompt listeners to gain enhanced access to her special guests by taking them out of their comfort zone, with games and challenging questions you “wouldn’t find answers to on Google”.EDITEDSC_1993Her venture into DJ-ing also came through her love of music. “I love seeing how music can bring people together”. This then led her to pick up some decks and the rest is history.

The topic of her GALORE Mag guest mix came up and she explained her reason in choosing the theme of female empowerment. “I’m all about self love and I think it’s important that females love themselves. I see a lot of girls in both emotionally and physically abusive relationships, which is really upsetting.”

“I curated this mix and sampled quotes in it from inspiring female role models because I wanted people to be able to listen to it and remind themselves why they should love themselves. As women in general, we have to work twice as hard in order to prove just how great we are, but on top of this, as WoC we have to work even harder to prove ourselves. We shouldn’t stop reaching for our goals and definitely shouldn’t allow anyone to make us feel like we can’t achieve something. We can do whatever we want to do. Always be true to yourself – never feel like you have to change who you are.”editedSnoochie already has an impressive CV under her bright pink curls – with clients that include G-Star, Adidas, River Island, Topshop, and Missguided. However, Snoochie has expressed a more personal goal for herself in the next few years, “I want to be completely accepting of myself and my flaws, remaining happy and positive and also working alongside younger girls who may struggle with confidence issues and help to uplift them whilst showing they can be anything they want to be if they have the correct mind set and self belief”

I left Radar that morning feeling revived by her contagious personality and warm hospitality. I’m excited to see what more she has in store.

Check out Snoochie’s show on Radar – Breakfast w/ Shy Monday – Wednesday, 10am – 12 midday.