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From here to there: elegant tailoring at APUJAN AW17

21 Feb 2017

Another year and another great collection from the London-based womenswear label for AW17. APUJAN kept on trend by incorporating pleats through his pieces, but also managed to give us a collection that felt unique compared to what we have seen so far this season. Throughout the show we had APUJAN’s favourite music set by DJ Questionmark featuring Jordan Pharaoh and Douglas Pisterman. The electro soul beats created a perfect sound for the ‘’From Here to There” collection, transporting the audience to the fantasy that the designer had envisioned.

Last year APUJAN’s collection was all about the distressed denim look and the forever-trending floral pattern, however this year he made his collection all about the chunky knits – pieces that are always needed in London’s inconsistent climate – from knitwear dresses to cream roll necks. We still saw pinstripes, reminiscent of his SS17 collection, on tailored pieces such as long blazers and pantsuits. Jacquard and embroidery were also main features in the show, adding more depth to his AW reveal. They were firm looks for the more conservative but fashion-conscious woman.

As always, APUJAN didn’t disappoint, creating a successful show for his packed-out audience. It was clear that the vision was to create a world that combines Eastern culture with the West in a harmonious and beautiful way.

Images via @amiecharlot for London Fashion Week