Pam Hogg presents an army of lovers for AW17
20 Feb 2017
It’s safe to say that Pam Hogg is pretty much Fashion Week royalty. Hogg is the designer that creates the party, shows up late to the party and comes out with more fans then she had when she strutted in.
Just like her SS17 collection last year, Hogg’s designs for AW17 were made for a celebration that everyone wanted to be apart of, presenting a romanticised sailor-inspired collection to a full house (with Fearne Cotton even making an appearance on the runway), with queues to get in going round the block of Queen Street.
With everyone’s eyes glued to the catwalk, the show was clearly about distant lovers as models wore latex trench coats with the words “Army of Lovers” copy and pasted in newspaper typography down the front. Colour blocking was a popular theme for the collection too, particularly in black and white, as well as the retro-styled sequinned jumpsuits.
The most anticipated show of the night did not disappoint. From stand-out pieces such as her rose bush dress, Hogg continued to stay true to her rebellious style with men strutting down the runway in platforms and latex jumpsuits. In Hogg’s world, gender boundaries are a thing of the past, and we absolutely love it.
Photography by Abiola Renee